Supercharging the Customer Experience
“With all the content out there on the topic, why is great customer experience so rare?”
Alan Williams and Dave Stubberfield
Customer Experience (CX) is how an organisation engages with its customers through every step of a given process. It is more than just the after sales support for customers, it covers the entire end to end journey. CX is often run as a ‘delivery silo’ rather than being a mindset and culture that connects all parts and runs through the entire organization.
In the field of (CX) and more widely, many traditional approaches are no longer relevant because the business landscape is changing: everywhere, all of the time and at an accelerated rate.
Course overview:
The CX in ConteXt development programme provides a new and fresh perspective of CX to equip attendees with an approach that they will be able to apply in their own unique situations to drive sustained performance, finding their CX SuperHero.
- Limited to a maximum of 20 Participants – because the best CX feels personal
- Relevant for those who are pursuing CX Excellence
- Sessions to suit everybody, wherever they are on their CX journey
- Calendar of open/public sessions and closed/private sessions available
- Optional one on one post-workshop coaching for course candidates
The BQF training and certification pathway provides candidates with the necessary understanding, tools, techniques and confidence to successfully develop and execute a CX plan tailored for their organization.
The Facilitators, Alan Williams and Dave Stubberfield, have a proven track record of designing, implementing and improving effective CX strategies, with an associated set of tools, in their combined 50 years of CX knowledge and leadership practice.
“Supercharging the Customer Experience” was recently shortlisted in the Pathway Group Business Book Awards
To celebrate this milestone, Alan and Dave are offering our members a free hour's coaching session for your CX lead.
“Content without context is toast”
Alan Williams and Dave Stubberfield
Framework
We cover each of the major competency areas in the ConteXt framework:
- What is CX? An introduction
- CX in ConteXt
- Brand Identity
- Employee Engagement
- Customer Experience – The ConteXt Toolbox; customer journeys, channels, personas, design thinking
- Systems & Processes
- Measurement & Insight
Join us for this enriching journey into the world of CX. Take back a structured approach, strategies, ideas and inspiration for your own CX objectives, specifically tailored for your organization. You can also pursue (optional) BQF CX certification for which this workshop will significantly help you to prepare.
Recommended audience
Ambitious individuals seeking to transform CX for their product or service as well as individuals with a determination to learn more about CX for themselves and/or their organizations.
CX Introduction All employees (whether customer facing or not). Also consider outsourced service partner employees.
CX Practitioner Employees directly involved in the design and/or delivery of CX activities (or aspiring)
CX Advanced Practitioner Employees with CX operational leadership responsibility (or aspiring)
CX Master Practitioner Senior leaders with CX strategic leadership responsibility (or aspiring)
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